Do you hate to cold prospect for new business? (Good, you’re not alone!) Most business professional’s hate prospecting. They find it difficult and distasteful. And, frankly, the traditional ways we’ve been taught not only make it unpleasant, but oftentimes, they waste time and money, as well!
You know what I mean:
• Running “branding happy” ads that look [...]

When you first went into business or sales, whether working for yourself or someone else, you probably thought “technical” knowledge about your product or service was all you really needed to be successful.
That expertise and “professionalism” would be the keys to your success. That clients’ would just seek you out when they heard how “good” [...]

You may have heard of the term sales funnel or marketing funnel before. Basically, what happens is you lead your clients through a funnel by upgrading them from buying low-cost products to eventually buying your higher-priced items such as your planning services or private wealth services.
In a marketing funnel, many of your subscribers won’t progress [...]