You know what I mean:

• Running “branding happy” ads that look and sound like everyone else’s.

• Mailing logo-imprinted magnets, pens, rulers and calendars.

• Printing your photograph on business cards, posters, stationary, notepads and posters.

• Creating a “me too”, website

Do I hear a collective groan, “There must be a better way. . .

Good News: There is!

The secret is creating low-cost advertising that compels clients to come to you instead! Using a simple system of direct mail letters, emails, postcards and low-cost newspaper ads – all of which we provide as part of our marketing system – you can get qualified clients to call you, or make an appointment with you every month.

That’s right. You won’t have to call prospects or clients. THEY WILL COME TO YOU! Why? Because your marketing efforts will do the two things that marketing is supposed to do:

1. Get the attention of your prospects, and

2. Make them curious enough to respond!

Does your current advertising do this? Are your messages exciting to read? What do your business cards, marketing letters, and brochures look like? Are you saying or doing anything unique?

In business, we have heard over and over again that people make buying decisions emotionally, then rationalise their choices intellectually. Yet, most advertising fails to stimulate either way. It all looks and sounds the same – same approaches, same promises, same predictability. The only things that change are the slogans, and logos.

Almost all of it’s “dead advertising,” and “dead advertising” fails to make people respond. If you want prospects and clients to COME TO YOU, you must inspire them into action through emotional appeals. Keep reading to learn more…because I’m talking about marketing that prompts people to respond! Understand, as with any new skill, you must open your mind in order to learn. This is a chance to explore ways that will change your business forever!

You see, by utilising our marketing services, a process is taking place – a kind of “marketing metamorphosis.” You will be reading new concepts and materials, and you will be gaining powerful insight and skills. They are all presented to you as part of our service, so you can implement marketing that really stimulates curiosity and makes people respond.

Now, this is not a religious experience. It’s nothing of the sort! What it is, is an opening of the mind. You will be learning real, marketing, in which psychology comes into play. It’s a “counselling” approach instead of “sales.” It means seeing the world and your prospects differently. What happens in emotional advertising is you look at people’s needs

Your ads, regardless of your service, are written so people feel you are tuned into them as individuals. They are emotion based ads, tapping into commonly-held desires for things like acceptance, independence, status, safety, security and pure personal enjoyment. These are things people want. Things they feel compelled to respond to.

Emotional, marketing won’t worry you sick every morning, wondering where you’ll find a new client today. It won’t keep you awake at night, either, because you’ll know people who are really looking for your service will be responding to you tomorrow. They will be responding to the emotional content of your ads.

You won’t waste time, money, and energy on marketing that offers only: “the prospect of no return”. You’ll feel relief and excitement knowing you can stimulate curiosity through genuine, emotional appeals. It’s a great way to make the people respond! And, the pressure . . . it just disappears when you meet with potential clients.

You’ll be that rare professional who actually advises people about their needs and your service’s. They will feel you are really trying to help them – which you are! And, if you have a professional service business, they will respond to you in droves. They will be happy to give you their money. They will be happy to do business with you.

Will you worry if you lose a prospect? Not any more…because you will always have more responses! For the first time, you can honestly and comfortably say, “Why don’t you think about our service, and see me if you feel we meet your needs. I’m sure you’ll make the best decision with information I have given you about my service). If you need something more, I’m here. Now, if you’ll excuse me, I have another client to service. Thanks so much for thinking of us.”

When was the last time you let a prospect go like that? You see, emotional marketing is so Powerful. Why? Because attention-getting ads get responses, and you will be seeing more people than ever.

By the way, this type of real emotional direct response marketing works in any field, any business, any service, any profession, business to business, consumer products…ANYTHING!

You will discover that marketing is marketing is marketing. There isn’t a professional service business category where we haven’t seen this work. I don’t care if your business is Financial Planning, Mortgage Broking or Accounting or anything in between, marketing that gets to people’s deep seated emotions, and touches what’s in their hearts…gets them to CALL YOU! And join our service offering, you will see just how awesome it really is to have a 100% “Call In Business”!

That expertise and “professionalism” would be the keys to your success. That clients’ would just seek you out when they heard how “good” you were at the service you provide.

“Training” was probably related, not to your profession, but to getting business and legal advice about starting and operating your small business or selling in your particular service.

Perhaps you set up an office of your own. You had the phone lines and computer equipment installed. You had all the ingredients to make coffee, your way. Then, you sat down and used the phone book to look for new clients or called the Yellow Pages in to see about advertising with them.

You may have had ideas in mind about “personal promotion,” or other image-building

techniques. Most certainly, you had all kinds of information about your product or service and how to be “the best” in your field. You believed that you or your business could really provide a better service. That, with a few phone calls and some publicity, the world would pay attention and, indeed, beat a path to your door!

Are we right? As you read through our material, you’ll see we are very blunt. We believe in being honest, which means we are not going to tell you just what you want to hear. We will only say what we know to be the truth.

When we speak of truth, we don’t mean our opinions. They’re only as valuable as anyone else’s. No, truth is information. And, not just any information, but information based on years of experience and results. That’s what we’ll be sharing. In marketing, it’s the only thing that counts.

In fact, we are only interested in winning and seeing others win. Basing our suggestions on anything other than proven winners just isn’t going to happen. It’s a waste of time and money. We just wanted to share that with you up-front, so you know where we are coming from.

We enjoy helping people. And we want to help you make more money, to enjoy your business more, to feel the power that comes from success and a high level of self-esteem.

It’s true!

Getting new clients without suffering the tortures of wasting money on useless and non-responsive marketing is the best way I know to help you feel great!

Which brings us to our first, and possibly most important, point: Knowing how to get new clients is much more important than any other knowledge you may attain !

That’s it. We’ve never known any way to make our business (and thus, our personal life) better unless we have a constant, never-ending flow of new prospects and clients who come to us. This is a very important fact that every business person must grasp – you’re not in the business you think you’re in, whether self-employed or working for someone else…you’re in the business of:

“MARKETING PRODUCTS AND SERVICES” !

That’s the bottom line. It’s true. No matter what business you’re in, no matter what product or service you offer, you’re not really in that business! You’re in the marketing of that business!

So, what does this mean? Well, it means you must change your thinking. You must accept the fact that you are a marketer first and a Financial Planner, Mortgage Broker, Accountant, Solicitor, Real Estate Agent or whatever, second. Until you do this, you’ll never make the kind of money you want to make.

The acceptance of your role as marketer is paramount. It’s the only way to change the size of your bank account and gain success otherwise unattainable. In any business…and yours is no different…the best marketer wins! Fact !

Is this rule breakable or flexible in any way? No ! Why not? Because it is true. It’s always been true, and always will be true. He or she who markets best, makes more money.

Now, beware. This doesn’t mean you can market better and deliver substandard services.

You must not only work to be best marketer; you must also work to be the best Financial Planner, Mortgage Broker, Accountant, Solicitor, Real Estate Agent, as well. People want and deserve the best. But…and this is a BIG but…it doesn’t matter if you’re “the best” if you have no one to talk to except co-workers and family. They are not substitutes for paying clients.

Getting clients is the name of the game, and marketing is the way to get them ! As you consider our services, keep in mind that the kind of marketing we teach here is different from anything you may have seen or heard before. We teach you how to get responses and clients…without feeling nauseous or spending money on promotional items like refrigerator magnets, calendars, wasted advertising that “gets your name out there”, pre-approach letters, etc., etc. No more “hope and pray” marketing or prospecting.

We show you how marketing can be fun! Fun because it’s easy, and fun because it works!

As you consider our system and learn our marketing techniques, you’ll quickly recognize the difference between two ways to market:

1. Traditional, wasteful, pushy ways that leave you feeling stressed, and

2. Inexpensive, response-oriented ways that leave you feeling great — and your bank account feeling greater!

We’ll focus on number two, if that’s okay with you. We all know there are too many seminar people, and countless books and tapes willing to teach you how to create press releases, yellow pages ads and how to attract new clients. You can learn Type number one stuff anywhere.

What’s not available anywhere are the marketing techniques you’re about to embrace. We teach them because they work, they’re fun, and they’re legal. Our secrets are direct response-oriented. They’re simply ways to market services so people are touched emotionally and respond accordingly. In short, they’re ways that WORK ! But, they are admittedly “different.”

Unfortunately, many people think “different” means “bad” or “unprofessional”. That’s fine, because we’re not trying to impress anyone. We are trying to be successful in our field, not look a certain way to our peers. The same is true for you, right?

It’s now time, to fasten your seat belt, and open your mind; we’re taking a marketing drive!

You may have heard of the term sales funnel or marketing funnel before. Basically, what happens is you lead your clients through a funnel by upgrading them from buying low-cost products to eventually buying your higher-priced items such as your planning services or private wealth services.

In a marketing funnel, many of your subscribers won’t progress through it in a straight line. Some of your subscribers will skip some steps. They will buy your higher-priced products but don’t buy some of your lower-priced items. That is natural.

So how does your funnel work? First, you have to start by giving away valuable free content, preferably in the form of a free report. Then you sell them a low-cost $27-$57 ebook; this is your low-cost product. Generally, for every 100 subscribers that you get into your funnel, you should be able to get 2-5 subscribers to buy your low-cost ebook from you. Do that and you are doing great.

You’ll want to get these subscribers who buy from you onto a separate mailing list in your autoresponder. This is the mailing list of your customers. From this list of customers, a percentage of those will buy your high-ticket items, like your home study course and your coaching program. Typically, you will want to charge $197-$397 for your home study course and $1000-$10000 for your coaching program, depending on the intensity and breadth of it. So that’s how you can increase the lifetime value of your customer and earn huge profits while helping others achieve their goals.

Arrive 3.45pm for a 4pm start.

Venue is the Novotel Northbeach 2- 14 Cliff Rd, North Wollongong  NSW  2500.